Sourcebook of Coaching History by Vikki G Brock

Author:Vikki G Brock [Brock, Vikki G]
Language: eng
Format: mobi
ISBN: 9781621115199
Publisher: CreateSpace
Published: 2012-05-28T04:00:00+00:00

Japan, China, and Southeast Asia

Coaching in Japan and Korea, much like coaching in the United Kingdom, grew out of the North American tradition (Cook, 2006, pers. com.; Corbin, 2006, pers. com.). According to Margaret Krigbaum (2006, pers. com.), that cultural legacy was “driven by [the] licensing of United States-based programs … by people going through those programs, and then bringing that human technology back to their countries”.

The key players in the emergence of coaching in Japan were Mamoru Itoh, Masato Homma, and Hide Enomoto. According to Homma (2006, pers. com.), who attended a training by Itoh in 1985, Itoh ran a human awareness seminar company based on Lifespring called It’s a Beautiful Day (IBD). Itoh also published a best-selling book by the same name which sold 300,000 copies by 1998, and trained almost that many individuals in the IBD conversation, which was about creating from a more conscious level or view of the planet. In 1997, Itoh started the first coach training company in Japan, called Coach 21, to provide Coach U programs in Japan (D. Goldsmith, 2006, pers. com.; Hirano, 2006, pers. com.; Homma, 2006, pers. com.). According to Keiko Hirano (2006, pers. com.), who translated many of the materials, the two asked David Goldsmith to come to Japan to do a workshop for them in June 1997. In a telling comment on the cultural differences between East and West, Hirano says that most of the “people who came to this training were housewives … but now it is more executive people, especially men” (Hirano, 2006, pers. com.). By 1999 coaching had achieved trend status in Japan, and David Goldsmith continued presenting annual workshops for Coach 21 for several years (D. Goldsmith, 2006, pers. com.).

In 1999 Enomoto published a coaching book called Stretch Your People by Coaching; by 2006 it had sold more than 100,000 copies (Enomoto, 2006, pers. com.). The response was so great that Enomoto was able to bring CTI to Japan in May 2000, when H. Kimsey-House and Enomoto himself presented the first workshop. According to Enomoto (2006, pers. com.), “I thought we might have to change how we present our programs, but it turned out that I was wrong. Japanese people loved it the way it was.”

By that time, coaching had already begun to spread across Japan. PHP Institute, which stands for “peace and happiness through prosperity”, was opened in 1999 by Matsushita, the founder of Panasonic (Enomoto, 2006, pers. com.). PHP Institute was run by Mr. Tajika, who used to work for Breakthrough Technologies, what was Landmark Japan. In Breakthrough Technologies trainings a facilitator is called a coach. Masato Homma, creator of Learnology (the science of learning), at one time worked for PHP Institute providing corporate management training and indicated that PHP’s coach training program content was NLP based (Homma, 2006, pers. com.). In 2001 Homma published two books – Introduction to Business Coaching and Coaching Scenario – and both he and Enomoto conducted coach training for a time with PHP Institute (Homma, 2006, pers.

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