SOSTAC(r) Guide To Your Perfect Digital Marketing Plan (SOSTAC(r) Planning Guides Book 2) by PR Smith

Author:PR Smith [Smith, PR]
Language: eng
Format: mobi
Tags: BUSINESS and ECONOMICS / E-Commerce / Internet Marketing, BUSINESS and ECONOMICS / Marketing / Research
Publisher: PR Smith Marketing
Published: 2014-12-08T14:00:00+00:00

Which tactical tool – content or PPC, email or search?

Should you spend more on Content Marketing than Paid Media? Or email or search? Or any of the other tools? Some companies keep it simple, like Red Bull, spend most of their money on content that their demographic wants. Red Bull recently released an 81 minute movie ‘Where the Trail Ends’ - this was after they had sponsored Red Bull Stratos - Mission to the Edge of Space and Supersonic Freefall parachute jump, which was made into a TV documentary complete with photo and video gallery and media tour. Can you become the Expert Wikipedia for your industry or topic whether it is B2B widgets or Red Bull? People want high quality content. You can get more bangs for your content buck if you leverage it across all your comms mix. So yes it is worth considering content marketing as the lead component in your digital marketing strategy, but remember it’s competitive out there and there’s a lot of other content competing for your customers’ shortened attention spans.

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