Small-Scale Livestock Farming by Carol Ekarius

Author:Carol Ekarius [Ekarius, Carol]
Language: eng
Format: epub
ISBN: 9781580171625
Published: 0101-01-01T00:00:00+00:00

Niches

The goal of niche marketing is to find a way to differentiate your product from the tons of other products that consumers look at every day. No matter what you’re selling from your farm, if you’re going to direct-market it you need to think about how it will best fit into a niche. As Allan Nation of The Stock-man Grassfarmer magazine says, “The first rule of niche marketing is to make your product as different from the dominant market as possible” (June 1998, “Allan’s Observations”). Some of the niches that grass farmers can capitalize on include natural, organic, pasture finished, green and humane, lean, and family farm.

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