SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby

Author:Sabri Suby [Suby, Sabri]
Language: eng
Format: azw3, pdf
Published: 2019-01-27T16:00:00+00:00

Homebuilding company: $5,000 furniture and appliances voucher.

Car detailing company: New floor mats.

Moving company: A ‘get your bond back’ small home repair tool kit or free end of lease cleaning service.

Divorce lawyer: Free $500 travel voucher (romantic getaway or get some space!)

6. Power Guarantee

The stronger your guarantee, the better. The role of the guarantee is to reverse the risk for the prospect and place it on you, the business, thus removing some of the friction before making the sale. Twelve-month guarantees tend to be the most common. However, it’s much better to be very specific and if the guarantee is attached to the performance of what you’re selling: ‘If you follow the program and don’t lose 10kg in your first 180 days, just let us know and we’ll refund every cent you’ve paid’.

We’ll be diving into the exact specifics of guarantees later in this section.

7. Scarcity

Offers without scarcity don’t sell as well, but it needs to be genuine or you’ll erode brand trust with your prospects. Think about it, if you don’t need to take action now, when will you take it? Never.

Examples of scarcity include:

Putting an expiration date on your offer.

Countdown clocks.

Only X left at this price.

Buy before X to avoid a price hike.

We only have so many hours in a day/employees to service you/products left in the warehouse.

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