Reinventing the Entrepreneur: Turning Your Dream Business into a Reality by MaryEllen Tribby

Author:MaryEllen Tribby [Tribby, MaryEllen]
Language: eng
Format: mobi, epub, pdf
Publisher: Wiley
Published: 2013-08-15T14:00:00+00:00

It doesn’t pop up right in the middle, but you definitely notice it. It’s not as effective as the light box pop-up, but if you get a lot of complaints or worry that your visitors might dislike pop-up opt-in forms, then try the bottom-up opt-in form.

In this particular example, the bottom-up opt-in form can typically get three to six times the number of opt-ins than from the standard subscribe box that might appear in the upper right corner of your web page.

Besides delaying the appearance of your opt-in form, you can also define how many times you want this pop-up to appear for each person. For example, you may only want your opt-in form to pop up every five times someone visits your website. That way you’re not aggravating them every time they come back to your website.

At the end of the day, you want subscribers. If a couple of people complain, so be it. You’re always going to have complainers no matter what you do, so focus on taking actions that will maximize your chance of making money.

If you want to give this option a test, one easy and inexpensive tool to use for bottom-up opt-ins is InstantSlideup (see Figure 15.7).

Figure 15.7 Instant Slideup is one of many tools you can buy to create bottom-up opt-in forms.

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