Packaging Design by Marianne R. Klimchuk & Sandra A. Krasovec

Author:Marianne R. Klimchuk & Sandra A. Krasovec
Language: eng
Format: mobi, epub
ISBN: 9781118358542
Publisher: Wiley
Published: 2013-01-30T08:00:00+00:00

size, shape, and structural material of the packaging;

material choice and its performance under retail conditions;

issues of sustainability;

software platforms for the computerization of printing and automation of the packaging process;

print specifications for product- and category-appropriate materials; and

global packaging design requirements of the brand, including packaging structural changes, language adaptations, and design modifications.

Key production goals include

evaluating sustainability criteria of packaging materials and manufacturing processes,

maintaining design integrity and production quality,

staying on schedule,

controlling production costs,

avoiding unnecessary revisions,

utilizing appropriate technology, and

providing a design solution that is extendable and adaptable.

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