Oh Myyy! (There Goes The Internet) by Takei George

Author:Takei, George [Takei, George]
Language: eng
Format: mobi
Publisher: Oh Myyy! Limited Liability Company
Published: 2012-11-25T16:00:00+00:00

By the Numbers

When I first started posting my miscellany online, I had only one number to keep track of — Twitter followers. At the time, I didn’t have a Facebook account, though there was a fan page on Facebook that someone else had created using my name with something on the order of 20,000 “likes.” In the early going, it was rather like a game to see how many more people each day had clicked “follow” on Twitter, and to pay attention to things like my “Klout” score — which purports to measure influence across the Interwebs, but really feels more like a constant source of collective judgment.

The clever folks behind the social media curtain have managed to “game-ify” the whole experience, meaning we all are tempted to check the leader-boards. Having raw numbers at your disposal means you can quantify, at any time, how well fans are responding to you. Indeed, when I reached certain milestones, it felt like a big achievement, not unlike going up a level on a video game. I know I felt that way at my first 100,000 Twitter followers. I could hardly believe so many people actually cared to hear what I had to say on a daily basis.

Fast-forward nearly two years later, and what a difference the numbers make. It’s true, I’m mostly about Facebook these days, though I do have an account on Tumblr and the picture-sharing site Pinterest where I keep more of my favorite photos, and occasionally I’ll check in with the geeks over at Google+ or with my followers on Twitter. But on Facebook, with over three million fans as I write this, it’s hard to even compare those early days with the frenzy a single post can create today.

Facebook has gotten into the metrics game, too, encouraging pages like mine to “bring our game” by providing daily statistics on fan growth, virality, and reach. I also receive a weekly email update of how many new fans I have, and how many have been “talking about” me during the week — meaning people who clicked “like” on my page or one of my posts, commented on or wrote something on my page, or shared content. Lately, that number has actually been exceeding the total number of fans I have, indicating there are folks out there who are participating on the page without even becoming actual fans.

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