Nonprofit Fundraising 101 by Darian Rodriguez Heyman & Laila Brenner

Author:Darian Rodriguez Heyman & Laila Brenner [Heyman, Darian Rodriguez & Brenner, Laila]
Language: eng
Format: epub
ISBN: 9781119100560
Publisher: Wiley
Published: 2015-12-23T00:00:00+00:00

Experiment with Impact

As Kay Sprinkel Grace shared in Chapter 9: “People don’t give to you, they give through you.” What does a $25 donation accomplish for your organization? Does it provide school supplies for one child, job training for a homeless person, or simply pay for an hour of staff time, which you can use to mentor a college student? Now that you’ve identified your optimal gift string, associate some kind of impact with each default donation level to communicate and concretize the incremental difference a donor can make at that level. Host a staff, board, and volunteer brainstorming session and come up with three or four impact examples for each donation amount. Start with no impact conveyed to set a benchmark—again the metric to look at here is average online donation size—and then run a series of tests swapping out the impact examples to see which ones perform best.

I’ve invited thousands of nonprofits all over the world to run this test and have yet to find a single one that was unable to double their online fundraising revenue after completing the experiment. If you are the first, I’d love to hear from you and learn from your experience. Feel free to email me directly at [email protected].

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