Niche Down by Christopher Lochhead & Heather Clancy

Author:Christopher Lochhead & Heather Clancy [Lochhead, Christopher & Clancy, Heather]
Language: eng
Format: epub
ISBN: 9780692156797
Published: 2018-07-14T04:00:00+00:00

Be Driven By A Higher Purpose

As he wrote in the “Foreword” to Niche Down, motivational speaker Hal Elrod’s life and career were transformed when he decided to be different — to craft his message around a philosophy that was so personal that no one else could copy it directly.

His best-selling book, The Miracle Morning, built on what Hal learned coming back from a horrific car accident that literally (albeit briefly) claimed his life in 1999 and chronicled how he lifted himself out of the deep depression he suffered a decade later during the Great Recession.

Hal’s epiphany came while listening to a speech by the late entrepreneur and business coach Jim Rohn, who once said:

“Your level of success will seldom exceed your level of personal development because success is something you attract by the person you become.”

With the help of his mentor, Hal realized he wasn’t dedicating enough time in his life to become the person he aspired to be.

And that provided the framework for the unique philosophy he advocates in his book.

As Hal related in a November 2017 episode of Legends & Losers36:

“If we’re measuring success on a scale of one to 10, with 10 being the success that we want – and I don’t mean just business or professional success, I mean our level of success in our relationships, in our health, in our fitness, [and in] our energy levels, right. If we’re measuring on a scale of one to 10, we all want level 10 success.

“Nobody’s like, ‘I don’t want to be too happy. I’ll be like a level 7. That’s good for me. I don’t want too much money, or all my relatives coming out of the woodwork. I’ll do like a level 8. Don’t be too rich.’ No, we all want level 10 success. But what I realized is we want level 10 success, but our level of personal development is typically very short of that.”

Hal’s idea was different than what other motivational experts were espousing — in large part because it was so personal. He evangelized this philosophy everywhere because he believed in it and lived it himself.

Today, Hal’s book is an international bestseller available in 27 languages. More than 500,000 people in 70 countries practice his suggestions.

Now, he’s no longer just a good generic motivational speaker, author and podcaster.

He’s The Miracle-Morning guy.

Hal niched down, and his business scaled up into a category of one that he has scaled into a legendary business through relationships and partnerships.

Allow us to tug at your heartstrings with another example that speaks to our souls, a father-and-son e-commerce operation founded in the fall of 2016 and based out of Melville, New York, called John’s Crazy Socks.

This is a classic, niche business: Don’t visit if you’re expecting to replenish your boring, white gym socks.

But, it’s also a cause. The company donates 5 percent of its earnings to Special Olympics.

That’s because John Lee Cronin (the son part of this start-up duo) is a young man with Down Syndrome, who has loved colorful footwear his entire life.

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