Models for Sustainable Framework in Luxury Fashion by Subramanian Senthilkannan Muthu

Author:Subramanian Senthilkannan Muthu
Language: eng
Format: epub
Publisher: Springer Singapore, Singapore

Dr. Rickard Lindqvist, a tutor and researcher at the University of Boras says “I do not know if there is such a thing as an ideal sustainable design as there is so many parameter[s] to consider. I guess the most sustainable design are to design things that lasts for a long time i.e. long term low consumption of rec[s]ources.” He also believes that different cultures could have different perceptions of sustainable fashion. To him, sustainable fashion simply means “caring about the world and other humans.”

For luxury designers like Vivienne Westwood and Stella McCartney sustainability is an integral responsibility of designers. Westwood claims:

There is a real connection between culture and climate change. We all have a part to play and if you engage with life, you will get a new set of values. Get off the consumer treadmill and start to think and it is these great thinkers who will rescue the planet (Joy et al. 2012; Ecouterre 2012). To Stella McCartney eco-fashion is a lifestyle choice. She says:

“You have to create demand so the consumer base will grow. We’ve been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration. We touch on it across the board. I think it’s a bit more sincere to do that. It’s a part and parcel for us as a brand” (Joy et al. 2012; NBC New York 2011).

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