Martin Zweig Winning on Wall Street by Martin Zweig

Author:Martin Zweig [Zweig, Martin]
Language: eng
Format: epub
ISBN: 9780446561686
Publisher: Grand Central Publishing
Published: 2009-06-27T00:00:00+00:00

BARRON’S ADS

In the early 1970s I developed a new indicator that is the first cousin of the advisory sentiment. It’s based on the number of bullish and bearish ads that appear weekly in Barron’s, the most popular medium for advisory advertisements. During a roaring bull market you will find far more bullish ads there than is normal. There are two reasons: First, advisors, as we saw in the previous section, tend to be trend followers. So, when prices have been shooting upward for some time, the optimism among advisors grows, and it eventually shows up in the type of ads they run. In other words, a large number of bullish ads would reflect a great deal of optimism among the advisors themselves. And, as noted in the previous section, this can be the kiss of death for stocks. Second, advisors are business people. They tend to run the ads that pull the best. In a strong bull market, advisors find that bullish ads pull while bearish ads don’t.

GRAPH L

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.