Marketplace Best Practices: Transforming Commerce in the Platform Economy by Tom McFadyen

Author:Tom McFadyen [McFadyen, Tom]
Language: eng
Format: epub
Publisher: McFadyen Digital
Published: 2021-01-26T08:00:00+00:00

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18.5 Creating a Marketplace Seller’s Guide

While seller policies inform all parties of the same rules and expectations, sellers still need to be trained on marketplace functions. To create an environment where sellers feel empowered for success, a seller’s guide outlines ways to accelerate sales on the marketplace.

Product Catalogs – Encourage sellers to make their entire catalog available on the marketplace and include detailed information on how sellers can map their products to the marketplace catalog.

Pricing – Allow sellers flexibility to price their items as they see fit. At the same time, guide them in market competition by advising them to perform regular audits of their prices.

Visibility – Explain clearly to sellers how products are ranked within the marketplace, and educate them on how to improve product visibility through promotions, discounts, etc. The seller should be empowered to optimize their product listings to appear in the right categories.

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