LOW RISK, HIGH REWARD by BOB REISS & JEFFREY L. CRUIKSHANK

Author:BOB REISS & JEFFREY L. CRUIKSHANK
Language: eng
Format: epub
Tags: Business
Publisher: THE FREE PRESS
Published: 2000-12-01T00:00:00+00:00

LICENSES: TAKING THE FIRST STEPS

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The first step toward getting a license is to find out who is authorized to grant it to you. In many cases, the name of the licensor of a brand that you’re interested in can be found on products already in the marketplace. Beyond that, here are some good places to look:

The Licensing Industry Merchandisers Association (LIMA) is the industry trade group. They put out a resource directory, which includes licensors, licensees, and support services such as license agents and consultants (see below). Contact them at

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