If It's Raining in Brazil, Buy Starbucks : The Investor's Guide to Profiting from News and Other Market-Moving Events by Peter Navarro
Author:Peter Navarro
Language: eng
Format: epub, pdf
Publisher: McGraw-Hill
Published: 2002-03-17T05:00:00+00:00
THE FUNDAMENTAL INVESTOR
Evan loves his Dallas Cowboys almost as much as he loves his stock picking. As a fundamental investor, his bottom-up approach always begins with a mastery of a stock’s financial vital signs—market capitalization, earnings per share, sales-to-profit ratio, leverage, institutional ownership, float. You name it, Evan knows it.
And once Evan has got these fundamentals down, he also carefully reviews the firm’s management structure and style—is it innovative and creative or traditional and reactive? And Evan is so thorough that he even assesses the labor market situation. Is the work force unionized? If so, when is the next collective bargaining session? And have labor costs been rising or falling?
Unfortunately, despite the depth of Evan’s preparation, he is about to make a very big mistake. He’s going to buy 1000 shares of a great company with bulletproof fundamentals. But over the next year, Evan is going to take a very different kind of loss than Dietrich did. It will not be from money actually lost but rather from a lot of money Evan otherwise could have made. You see, over the next year, the sector in which Evan’s latest stock is in is going to simply tread water while other fundamentally great companies in other much more robust sectors are going to go on to reach new highs.
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