How to Think Like Steve Jobs by Daniel Smith

Author:Daniel Smith
Language: eng
Format: mobi, epub
ISBN: 9781782430865
Publisher: Michael O'Mara
Published: 2013-09-16T16:00:00+00:00

Don’t lose your audience

Those who worked with Jobs on the Macintosh project were exposed to a good many of his character frailties. Many complained of his changeability: what was a terrible idea one day could become a stroke of genius the next – and quite possibly Jobs’ stroke of genius rather than anyone else’s. But the Mac project also exemplifies many of his skills as a manager. The end product was so great that it could be said to have justified the means. Indeed Bud Tribble, part of the team behind the Mac, spoke of how brilliant Jobs was at persuading the gang that they were on the brink of creating something great. ‘He can convince anyone of practically anything,’ Tribble recalled, before wryly noting: ‘It wears off when he’s not around.’ It was this ability to inspire people to new heights that was perhaps Jobs’ greatest strength.

It is clear Steve Jobs was not a man who went into business to make friends. But he was someone who valued people, which makes his sporadic people-management failings all the harder to understand. As Richard Branson commented to ShortList in 2012: ‘Too many business leaders are too quick to jump down people’s throats, or rule by fear, which is foolish.’ He added: ‘Steve Jobs was quite ruthless, and did very well despite that, but that isn’t the way it should be done.’

But did Steve Jobs achieve his goal of creating the climate in which people do better things than they thought they were capable of? Undoubtedly so.

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