How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs by Tarun Agarwal

Author:Tarun Agarwal [Agarwal, Tarun]
Language: eng
Format: epub
Publisher: PlatoWorks Inc.
Published: 2016-01-31T00:00:00+00:00

Talk to the Right Users

Shear was in charge of getting the scoop on the gaming side of things, which of course was the direction the company wound up going. That was the first time they started to talk to users.

Shear said that this was especially crucial for them to do early on because, “While I loved watching gaming videos, I was very aware that neither I nor anyone else in the company knew anything about broadcasting video games.”

To figure out how to acquire content and start broadcasting, they had to reach out to the people who’d actually be using the site.

As their idea became more tangible, “We determined that the broadcasters were the most important people because, when we went and looked into the market, we looked into what determined why people watched a certain stream or went to a certain website. They would just follow the content,” Shear said.

So they had to investigate the people who were putting the content out there.

Figuring out which group in their audience was most influential to their business was important. But to get the entire scope of things, they had to identify and interview other groups, as well.

“It comes down to thinking really hard and using your judgment to figure out who you are really building this for,” said Shear.

He added that picking a user comes above all else. “Before you think about who you should ask, or what the features should be, just think about who is going to use this app? … Who am I going to talk to? … And where am I going to find them?”

Interviews will give you these insights, where stats and data just can’t.

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