How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time by George Berkowski

Author:George Berkowski [Berkowski, George]
Language: eng
Format: epub, mobi
ISBN: 9780349401386
Publisher: Little, Brown Book Group
Published: 2014-09-04T00:00:00+00:00

As a user, I am completely unaware that all this information is being collected about me (it’s not necessarily a bad thing). But it is great news for the person running the sunglasses website, because they were able to communicate an offer that appealed to me and I made a purchase.

How about mobile attribution?

The app world is slightly different. Smartphone users are not the same as Internet users accessing the Web via a browser. On a smartphone, users are constantly hopping between apps. Since these apps are separate and distinct (they are all created by different developers) you can’t just drop a cookie on the user’s smartphone to track their app usage.

So what can you do?

Naturally, given how valuable mobile advertising is, brilliant businesses have come up with clever solutions. Here’s a top-level summary of what happens.

• You create a tracking link for your mobile advertisement (this is unique to the advertising partner and program).

• When a user interested in your app clicks that ad, a unique fingerprint is generated that is tied to identifying information about that user’s smartphone.

• The user then goes to an app store and installs your app.

• Then a piece of code you installed in your app regenerates this fingerprint (based on the identifying information about that user’s smartphone) and sends it to a tracking server.

• The tracking server then matches the two fingerprints, and then matches the one sent from the smartphone to the one generated when a user clicked on the ad.

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