How Change Happens by Leslie R. Crutchfield

Author:Leslie R. Crutchfield [Crutchfield, Leslie R.]
Language: eng
Format: epub
ISBN: 9781119413783
Publisher: Wiley
Published: 2018-03-08T14:30:00+00:00

Dealing with the Devil You Know

What works for certain causes, however, won’t necessarily work for all. Sometimes, the personalities of the players involved, the veracity of the opposition, or the polarizing nature of the issue itself make it difficult for allies to collaborate. Case in point: tobacco control—the movement that “eats its own.”

The tobacco control “movement” in fact is more aptly named “movements,” because so many disparate, often disconnected, sometimes warring factions comprise the modern anti-tobacco crusade that has transpired over more than fifty years of U.S. history. One pivotal player came on the scene in 1995, The Campaign for Tobacco-Free Kids (the Campaign), a 501(c)3 nonprofit seeded with start-up funds from the Robert Wood Johnson Foundation and other supporters such as the American Cancer Society, American Medical Association, and American Heart Association, among others. The Campaign was created to be the “national voice” for the anti-tobacco community and function as a visible, forceful counterpoint to the Tobacco Institute, the tobacco industry’s lobby.8 Led by Matthew Myers, a seasoned lawyer, and Bill Novelli, a PR and social marketing expert, the Campaign represented a powerful coalition of public health and anti-smoking advocacy groups—including some of the largest and most influential health charities in the United States, with millions of members dedicated to their missions of curing and preventing cancer and heart and lung disease.

The roots of the modern tobacco control movement were planted well before the Campaign sprouted up. Back the 1970s, the first local grassroots efforts were taking form across the country. Influential leaders such as University of California professor Stanton Glantz and community organizer Julia Carol were among many “true believers” in the anti-smoking cause and took up arms on behalf of non-smokers who were vulnerable to the ill effects of secondhand cigarette smoke. Building on campaign models established in other states, they helped launch the non-smokers’ rights movement in California to enact local non-smoking ordinances; the organization morphed into Americans for Nonsmokers’ Rights (ANR) as they took the strategy nation-wide.9

By the mid-1990s, these and other camps of the anti-tobacco crusade came crashing together as a perfect storm brewed, one that would derail the tobacco control movement from achieving many of its goals for several years.

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