Homesteading From Scratch by Steven Jones
Author:Steven Jones
Language: eng
Format: epub, pdf
Publisher: Skyhorse Publishing
Published: 2016-11-15T16:00:00+00:00
Local avenues
Another often overlooked marketing opportunity occurs at the point of sale. Wherever you sell your goods and services, be it at the farmers’ market, local restaurants, craft fairs, or elsewhere, you should take every opportunity to let your customers know exactly where their goods are coming from and how to get more of them. This can be done with signage, but look for other opportunities as well.
If you sell at restaurants, ask the owners if they can put information about your products on their menu (For example: Bob’s Burger’s uses tomatoes produced locally by The Jones Family Farmstead). If they can’t (menus are often printed well before produce vendors are determined), ask if they can add your homestead business the next time menus are printed. In the meantime, ask them if you can put a flyer up in the window, on their door, or on their bulletin board.
Do the same at grocery stores by creating small signs that identify where the produce comes from. For handicrafts, make labels to let your customers know more about your operation. And, if you have a CSA, include a flyer in your CSA boxes each week. Sure, the CSA shareholder already knows where they get their CSA box, but their friends and neighbors won’t always know, so tucking a flyer or brochure in the box will give your shareholders a chance to let others know about it. So, if your shareholders are ever asked about where they get their delicious butter beans, they can just hand over the flyer. Whenever possible, make sure your signs, flyers, and other marketing materials reference your website. While you might not be able to spread the word about everything you do and sell in the limited space of a flyer, your web address will let people know where they can go to find out more about you and your products.
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