Here Come the Regulars by Ian Anderson

Author:Ian Anderson
Language: eng
Format: epub, pdf
Publisher: Faber and Faber, Inc.
Published: 2009-03-25T16:00:00+00:00

Direct Distribution: What If No One Calls?

If no one calls, you’ll have yourself a little cry and then pull yourself together. You wouldn’t be reading this book if you weren’t a pretty strong and independent person in the other areas of your life, so steel yourself for a bit of rejection now and then. Distribution is a lot of work and sure, we’d all love some help. But if it doesn’t happen, you’ll figure it out, because that’s what independent record labels do: figure it out.

Working without a distributor, it becomes even more important to have a solid and well-developed network of independent record stores, record-store coalitions, and one-stops. Then you work that base, calling, visiting, and talking to their representatives at events, and keeping yourself at the forefront—all this works to remind them that they can get your records through you directly. There are a few ways to truly accomplish this, and I recommend you do a bit of everything:

Compile a list of every record store you can locate.

Call them, e-mail them, or carrier-pigeon them, letting them know that you exist and really want to work with them.

Follow up with them by sending press kits of your bands. Make it extremely easy for them to learn about you and listen to the music that you are putting out.

Do these things every week.

The most badass option: visit every store on your list.

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