Google AdSense Secrets 6.0: What Google Never Told You About Making Money with AdSense by Joel Comm

Author:Joel Comm [Comm, Joel]
Language: eng
Format: azw3
Publisher: Joel Comm, Inc.
Published: 2015-02-04T16:00:00+00:00

8. READING GOOGLE ANALYTICS FOR ADSENSE OPTIMIZATION

The data that Google supplies directly through AdSense’s Performance Reports only concern AdSense itself. It won’t tell you all sorts of useful information that you need to know about your website. It won’t tell you:

• Where your visitors are coming from;

• Where the ad-clickers are coming from;

• What search keywords led them to your Web page;

• How users navigate your site to reach the ads that interest them.

None of that information concerns AdSense directly, so AdSense doesn’t track it. But knowing what’s happening on your website, how users reach it and what they do when they arrive is clearly going to be important to its optimization.

In the past, some of that information could be picked up through server logs. Your hosting company supplies access to a bunch of tables and stats that you can wade through and try to make sense of. It’s always been difficult to use, and depending on the hosting company, hard on the eyes.

Spotting an opportunity, as always, Google has come to the rescue with Google Analytics. It’s a branded version of a service first created by Urchin Software, a firm it bought in 2005. When Google first released Analytics later that year, subscription was so high that the company was forced to close the doors after just a week and use a lottery model to allow entry to new users as capacity increased.

Since then, it’s been estimated that around 57 percent of the top 10,000 sites and just under half of all of the top million websites, use Google Analytics to track user behavior.

For any website publisher, the program’s simplicity and comprehensiveness make it indispensible. For any publisher using a Google service such as AdWords or AdSense, the integration makes the service even more vital.

It’s also free. You can sign up at www.google.com/analytics, collect a piece of code and embed that code into your website. You’ll then have access to all sorts of information about your site in easy-to-read graphs.

The basic information you’ll receive shows the number of visits the site has received over a time period of your choice; the number of page views those visits generated; the average number of pages per visit; the bounce rate (the percentage of users who left after looking at just the landing page); the average time spent on the site; and the percentage of visits that were new. You can also see the number of views each page received, and which countries those visitors came from. The main graph shows the rise and fall of your traffic over time and you can combine different metrics to make comparisons.

The Traffic Sources Overview shows the origins of your visitors: the numbers that came as direct traffic, from referring sites (and the sites that referred them), and from search engines (including the keywords that brought them to the site.) You can even create goals, such as downloads, newsletter registration or a set number of pages per visits, and track the percentage of users who reach those goals.

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