Go No Go by Lauri Harrison

Author:Lauri Harrison [Harrison, Lauri]
Language: eng
Format: epub
Published: 0101-01-01T00:00:00+00:00

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Ophelia has a lot to consider. She isn’t ready to spend money to formally launch her business just yet, but she does want to understand the elements of her marketing strategy, the people she will need to work with to execute the strategy, and what the overall budget will be. She doesn’t want to spend more money than is necessary to get her business off the ground. She considers hiring her freelancer friend to take the tactical promotional activities off of her own plate, so they can divide and conquer the go-to-market plan and share responsibilities. Here are the basic elements Ophelia will address early on, prior to making a Go/No-Go decision:

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