Global Women in the Start-up World by Marta Zucker

Author:Marta Zucker
Language: eng
Format: epub
Publisher: Business Expert Press
Published: 2018-07-19T06:18:14+00:00

Competing Bra Start-ups

In recent years three bra start-ups appeared on the market: “Third Love” and “True & Co” from San Francisco, both of which received funding in the Bay Area, and Israeli start-up “Brayola” which got financing in New York.

Initially the technology used by “Third Love” was very modern—there was a mobile application that let you anonymously measure your bra size. Today “Third Love” is a standard Internet store offering limited sizes, styles, and patterns.

There are also Internet boutiques selling specialized lingerie lines. We are also competing with eBay and Amazon.

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