Engineering Innovative Products by unknow

Engineering Innovative Products by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 9781118757697
Publisher: Wiley
Published: 2014-05-23T00:00:00+00:00


6.7.8.3 LinkedIn

LinkedIn is more of a professional work-based network. It can be used to promote thought leadership within groups, establish yourself (and by extension your business) as an expert in your field of business and can be integrated into your website.

6.7.8.4 YouTube and Vimeo

YouTube and Vimeo video publishing sites allow your business to have its own video ‘channel’ that can entertain, inform and engage with customers. This dynamic content adds depth to website content and promotes brand exposure and higher page ranking, linking back to your website. Video is becoming more and more an essential part of any company's marketing mix. It must not be ignored and should be a significant part of your online content-creation strategy.



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