Empowered by Dominica Lumazar

Author:Dominica Lumazar [Lumazar, Dominica]
Language: eng
Format: epub
ISBN: 9781949696165
Publisher: Lasting Press
Published: 2019-07-22T04:00:00+00:00

We Have an Email List, Now What?

Think about how many emails you receive on a daily basis. For some, it's just a few, but for others, it’s thousands. From promotional offers to sports or news updates, our inbox can get jammed up rather quickly. It feels overwhelming to have to sift through all the spammy looking offers to find ones we actually want to open. Be sure that when you send an email to your list, it’s chock full of value. The subject line should be an attention grabber, and when the customer opens it, keep them reading. Offer BOGO deals, free shipping, or fun ways they can connect with your company, such as a contest where they win a prize for just being involved. We never want to abuse a list, so be strategic with how often you’re sending out emails, and remember to add value.

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