Effective Telephone Fundraising by Stephen F. Schatz

Author:Stephen F. Schatz
Language: eng
Format: epub, pdf
Publisher: Wiley
Published: 2010-03-02T16:00:00+00:00

Strategy 2: Percentage of Income Ask

The percentage of income ask is actually another form of a sight raise proposal, only instead of suggesting a specific dollar amount, the fundraiser asks the prospect to consider a commitment as a percentage of his or her annual income. This technique is typically used in capital campaigns rather than Annual Fund solicitations and is indeed a proposal involving a commitment. In capital campaigns, usually a fair amount of research is done to identify those constituents capable of truly substantial gifts out of their capital resources, gifts in the $100K to $1 million range, and above. These “top of the pyramid” prospects are usually slated for personal visits by peers or professional development staff.

The vast majority of the remaining database, prospects lacking substantial capital resources but some having substantial annual incomes, are enabled to participate by devoting a part of their annual incomes to the capital effort over time.

It is usually phrased in a manner similar to the following:

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