eCommerce Marketing: How to Get Traffic That BUYS to your Website by Thomas Chloe

Author:Thomas, Chloe [Thomas, Chloe]
Language: eng
Format: epub, azw3
Publisher: Kernu
Published: 2019-11-03T16:00:00+00:00

Their likelihood of buying: How deep they got into the website, which you can use to segment Visitors from Enquirers from Buyers.

People go through your site from Home page, down to Category Page, down to Product List Page, down to Product Page. So you can segment based on how deep they get.

Using customer-list-sourced data

This is a great way to target customers based on purchase history (what they’ve bought) or which Customer Relationship Level they’ve reached on the Customer MasterPlan model.

The potential segmentations are only limited by what you’ve got in your database to segment by.

Many email marketing systems (like Omnisend) now enable you to sync your email marketing lists and segments with the advertising platforms.

So you can put the message a customer is receiving this week in your Welcome Campaign in front of them via online ads too.

Refer back to the strategies you want to use online advertising for – what remarketing audiences could you create that would be relevant?

Record them together with their estimated or current size and how likely you think they are to work.

This might look something like this for your Stage 3 activity:

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