Discover the Entrepreneur Within: A Step-By-Step Guide To Getting It Done by Verinder Syal

Author:Verinder Syal [Syal, Verinder]
Language: eng
Format: epub
Publisher: Thoughtful Simplicity, Inc.
Published: 2015-10-24T21:00:00+00:00

Assignment: Analyze your industry and competitors

The purpose of my research was to give you a roadmap for researching your business and what the end product might look like.

Take the time to understand your industry really well. It will make your future life easier and quite likely, richer.

A quick checklist:

•What industry are you in?

•Size, growth?

•Key trends?

•Who are the customers?

•Who are the main competitors?

•What are their trends?

•What is their “point of difference?”

•From this data, develop a segmentation map.

•What benefit do you plan to own in this segment map?

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