Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days (Voices That Matter) by Mumaw Stefan

Author:Mumaw, Stefan [Mumaw, Stefan]
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2012-11-27T00:00:00+00:00

6. Effort vs. Value

Creativity is an expense. It comes at the cost of time, energy, and emotion. Weighing creativity as a cost enables you to make conscious, strategic decisions regarding what problems are worth solving and what are worth saving. Some fights are worth fighting, and others are better left alone. All creatives have a common battle: apathy—not yours but those around you. Others simply don’t care about the nuance of problem solving to the degree that you do. So before you draw your battle line at the size of the font or the color of the background, weigh the value.

With any creative effort, there is a fluctuating scale of value. Some creative solutions are small and have little significance to the larger problem. Others have merit and are worth fighting for. You must learn where your effort is best spent. That’s not to say the size of the font or the color of the background isn’t a worthy fight. The key is to weigh each fight before gearing up for war. Everyone has a finite amount of creative energy stored up. You store energy when you input, but like a gas tank, it will decrease every time you turn on the engine. You must be able to decide which battles are worth the cost and which you can overlook for the greater good. Without this conscious effort, you will continually run dry and the problems that truly deserve creative solutions will go unsolved.

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