Creating Your Strategic Plan by John M. Bryson & Farnum K. Alston

Author:John M. Bryson & Farnum K. Alston
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-06-27T16:00:00+00:00

When you have filled out the table, revisit the question of who needs to be engaged in the strategic planning process and how. Reconsider membership of internal stakeholders on the strategic planning coordinating committee, strategic planning team, and other relevant bodies. Think about how to engage key internal stakeholders in other ways: for example, through focus groups, discussion groups, or surveys.

The ideal size for a strategic planning team is probably four to seven people and certainly no more than nine. The team may be a subgroup of a larger group, such as the strategic planning coordinating committee, although that group also should probably not be too large. There is a trade-off between getting many people involved and still getting some action! The point of this worksheet is to figure out how best to engage stakeholders (or not) in what ways over the course of a strategic planning process.

Having said that, we would also advise being as inclusive as possible in engaging stakeholders in other ways. Good suggestions and new ideas will come into the process, and the legitimacy of the process will be enhanced.

Keeping participants informed and appropriately engaged greatly increases ownership of the process, the plan, and its implementation. Developing an effective communications plan to keep participants informed of the strategic planning process and its progress is often very important for process and plan success.

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