Construction and Contracting Business by Entrepreneur magazine

Author:Entrepreneur magazine
Language: eng
Format: epub
ISBN: 9781613083505
Publisher: Entrepreneur Press
Published: 2016-05-26T04:00:00+00:00

Presorting bulk mail saves money but takes time. Speed up the process by using mail consolidation companies—firms that presort mail and deliver it to bulk-mail centers around the country. To find such companies, look in the Yellow Pages or Google “Mailing Services.”

If you need your scale to interface with a postage meter, you’ll want to be sure the model you choose is compatible with your metering equipment.

Questions to ask the dealer:

What adjustments will need to be made to the scale if postage rates change? What charges are involved?

Does the scale offer alternative pricing options based on various postal classifications?

Does the scale have a password feature to help guard against unauthorized use?

What are its size and weight limitations?

How should the machine be maintained?

What type of maintenance agreement is offered?

Does the scale offer rates for foreign mailings?

Does the scale offer rates for FedEx and UPS?

Pushing the Envelope

Looking for ways to prune postal bloat? The Direct Marketing Association offers this checklist of cost-cutting ideas:

1.Fine-tune your mailing list.

Stop mailing to duplicate names.

Eliminate nonresponders and marginal prospects. There are many mailing list software programs that can help you keep your mailing lists current.

2.Be sure you’re using accurate addresses.

Check for correct ZIP codes, especially when using addresses supplied by customers.

Watch for mail shipped to wrong suite or apartment numbers.

Check for missing directionals, such as “N.” for “North.”

3.Take advantage of postal discounts and services.

Use the USPS’ National Change of Address list to keep your mailing list current.

Print “Address Correction Requested” on the face of your mail. The Postal Service will tell you if the recipient files a change of address.

Investigate commingling your mail with that of other small mailers to take advantage of discounts available to large mailers. Contact your local mailing service for more information.

Print your bar-coded ZIP+4 on business reply mail. The Postal Service charges much less for cards using the nine-digit ZIPs.

Stockpile mail to build up larger volumes.

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