Color for Architects (Architecture Brief) by Juan Serra Lluch

Author:Juan Serra Lluch [Serra Lluch, Juan]
Language: eng
Format: epub
ISBN: 9781616898359
Publisher: Princeton Architectural Press
Published: 2019-08-15T00:00:00+00:00

Fig. 8.11 Color studies by Eva Heller from Psicología del color: Cómo actúan los colores sobre los sentimientos y la razón, 2004

1 Try to match Eva Heller’s color chords with their emotional meanings in order to experience the extent of color’s evaluative dimensions.56 (See page 232 for answers.) Heller’s study was conducted on two thousand German subjects, who were asked to choose among thirteen colors that were associated with emotions. A final color chord was developed for each emotion, composed of the four to six most significant colors in proportion to their recurrence. Note that the light gray represents a silver color and the light brown a golden one. Match these pairs of opposites with their corresponding color chords: [Fig. 8.11]

1 Falsehood/Truth

2 Ugliness/Beauty

3 Cold/Heat

4 Naturalness/Artificiality

5 Hate/Love

6 Kindness/Sullenness

7 Fidelity/Infidelity

8 Calm/Excitability

9 Courtesy/Rudeness

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