Cash Money Freelancing: 76 bright ideas to make more money from your freelance business by Tom Albrighton

Author:Tom Albrighton [Albrighton, Tom]
Language: eng
Format: mobi
Publisher: ABC Business Communications Ltd
Published: 2020-09-19T00:00:00+00:00

Another factor you can bring into the deal is the scope of the project itself. In simple terms, instead of agreeing to do the whole job for less, you counter-offer that you’ll do part of the job for a partial fee that’s in line with your original quote. For example, a copy-editor might offer to work on the main text of a book or article, but not the index or the references.

This approach is a win-win for both sides. You get to bring the client on board and start working with them, but without compromising on price. And if things go well, they may ask you to do the rest of the job anyway.

For their part, the client gets to see what you can do for them, but with a reduced financial commitment. It’s a similar arrangement to the paid samples I mentioned above, except that this work is definitely part of the project at hand, not a specially developed test.

However, there are three important caveats to this approach. First, it only really works if the project can be easily broken down into chunks – or, at least, that there’s one chunk you can break off and do first. Otherwise, you can run into the same issue we saw with samples: nobody can do their best work in a vacuum.

Second, bear in mind that for some projects, a lot of the effort in terms of project management, research or planning might be front-loaded towards the start, and you might have to do most or all of that work before you can start to produce anything useful.

So if you agree to deliver, say, one-fifth of the final product, you can’t assume that it will take one-fifth of the time and effort. Plus you might have nearly as much to-ing and fro-ing over email as you would if you did the whole thing. Therefore, you shouldn’t just pro rata your original price by one-fifth. Or, if you do, be aware that this really constitutes a discount for the client, and that it’s not such a good deal for you if the main project never goes ahead.

Finally, dividing up the work creates natural break-points in the project, and these bring risks for you. The major one is the client simply deciding not to go any further. However, they could also delay, change the scope or even try to revisit the price. You need to weigh the risk of these uncertainties against the benefit of winning the client.

46 · Use anchoring

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