Case in Point 10: Complete Case Interview Preparation by Marc Cosentino

Author:Marc Cosentino [Cosentino, Marc]
Language: eng
Format: epub, azw3
Published: 2018-05-26T22:00:00+00:00

( Case Takeaways )

This was a math-heavy case. The student...

quantified related numbers as percentages.

walked the interviewer through his calculations.

was able to draw conclusions from the graphs.

built tables based on the graphs.

He also picked up that there was information missing from a graph. He verified that he was reading the graph correctly, and his summary was short and to the point.

+ BLADE TO BLADE

Interviewer: Our client is a small privately-held lawn mower manufacturer in lower Alabama. The company makes low-end mowers, the type marketed to low-income households. It has 1 percent of the national market. There are 25 national competitors.

Like the rest of the industry, the company’s sales have been flat. But its bigger problem is that the company it has been purchasing its engines from for the last 40 years suddenly called up and said it was filing for bankruptcy and closing its doors.

The client has looked around for another engine manufacturer, but the only one it could find is charging 40 percent more than what our client has been paying. The reason for this is that the engines it uses involve a side-mounted engine rather than the flat-top engine most other mowers use. They’ve been using this side-mounted engine for 40 years. It’s inexpensive and reliable, a real workhorse. You know the old saying, “They don’t make things like they used to.” Well, this engine is “like they used to.” In addition, the side-mounted engine has become our client’s signature over the years.

Here is a chart of the lawn mower industry. As you can see there are 25 competitors, and 23 of them make up 98 percent of the market.

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