Art After Money, Money After Art by Max Haiven
Author:Max Haiven
Language: eng
Format: epub
Publisher: Book Network Int'l Limited trading as NBN International (NBNi)
Market for immaterial value
Writing about Market for Immaterial Value, a suite of participatory works by Valentina Karga and Pieterjan Grandry about the (disastrous) precarious conditions of artistic producers under financialization, Tessa Zettle explains that the collaborators had, in 2013, developed
a prototype financial instrument for capturing value generated by the artist but too often accrued elsewhere within (and outside) the art world. Valentina and Pieter Invest in Themselves is a specially minted gold coin whose value is determined by equities sold to an expanding group of public investors, who then collectively own the work. Envisaged as a kind of pension platform for the artists and their small-time investors, its central commodity is not subject to the speculative fluctuations of the art market but steadily rising in value as new investors join.
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