Applying Behavioural Science to the Private Sector by Helena Rubinstein

Author:Helena Rubinstein
Language: eng
Format: epub
ISBN: 9783030016982
Publisher: Springer International Publishing

4.6 Summary

Interventions are more likely to succeed if they aregrounded in theory

effective in similar situations

designed and selected using a rigorous, evidence-based process.

In the absence of theory and an evidence base, people tend to repeat the mistakes of their predecessors or apply interventions that are not relevant or cannot be effective.

If you want to develop products, services, or interventions that are likely to influence consumer behaviour, you should follow a systematic process: understand the problem in context, define the intervention space, design interventions, select those with most potential and then test and evaluate them.

Ultimately this process is more likely to ensure that the intervention solutions you design have a greater possibility of success in encouraging the behaviour change you want to see.

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