Agri-Input Marketing in India by Venugopal Pingali;Kaundinya Ram;

Author:Venugopal, Pingali;Kaundinya, Ram;
Language: eng
Format: epub
Publisher: SAGE Publications India Pvt, Ltd.

Table 10.4 Ranking of Variables Influencing Store Decisions (Percent Buyers)

Table 10.5 Buyer's Choice of Store Type (Percent Buyers)

Table 10.6 Store Patronage

Overall, it can be concluded that if the farmer is not looking for credit from the dealer, he would look for a dealer with reputation of selling quality inputs. On the other hand, if farmers depend on dealer's credit, then their choice of the retailer is governed by the willingness of the dealer to give credit. And more importantly, in such situations, the brand decision process could be hampered.

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