Transform Cold Clicks into Raving Readers by Victoria Pinder
Author:Victoria Pinder
Language: eng
Format: epub
Publisher: Victoria Pinder
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The first letter in your series should be what the first words you say to a stranger are. Hello. This is polite and expected. The 'first impression' is a simple reminder that they signed up for your newsletter, and why they signed up. You want them to read the free novel you sent, so they love your style and who you are as a writer.
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I also have to admit that with this automation series, authors I knew personally who were signed up for my newsletter, quickly signed out. I was worried during my first run that I somehow messed up. I made mistakes and the statistics showed me a few trouble areas. I fixed as I went, but with the first email, the truth was that my author friends were never interested in being my readers. They were authors I knew and loved who were kind to me. So their signing out wasn't a bad thing. They were never going to buy my novels, and I more than made up for them with actual paying customers.
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