The Synergy of Business Theory and Practice by Alkis Thrassou & Demetris Vrontis & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos

The Synergy of Business Theory and Practice by Alkis Thrassou & Demetris Vrontis & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos

Author:Alkis Thrassou & Demetris Vrontis & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos
Language: eng
Format: epub
ISBN: 9783030175238
Publisher: Springer International Publishing


Firms with social sustainability as part of their identity would be evaluated as congruent with a small dairy farm and have a more positive effect than firms without any sustainability aspect to their identity—but that the effect would not be as strong as that for the environmentally sustainable firms.

Firms with either environmental or social sustainability as part of their identity would have positive effects on dependent variables if that identity was focused at the firm or local level; however, firms communicating that they have initiatives at the global level would have far fewer positive effects and be seen as going “too far”.



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