The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank & Bob Dorf

Author:Steve Blank & Bob Dorf [Blank, Steve]
Language: eng
Format: mobi
ISBN: 9780989200530
Publisher: K&S Ranch
Published: 2014-01-11T14:00:00+00:00

As good as any founding team may be, invaluable people outside the company who can’t be hired full time will often be willing to help in an advisory capacity. These advisers can help solve technical problems, introduce key customers, provide domain-specific knowledge, and share business expertise and wisdom. Throughout customer discovery, when meeting customers and analysts, prospecting for advisory board members should always be in the back of everyone’s minds.

Product Development should engage some advisers for specific help in designing and building the product, and a business mentor, someone who’s been through the startup grind before, may also be helpful. One or two customer voices typically stand out from the crowd. Engage these people by asking them for advice, taking them to lunch or dinner, and seeing if they’re interested in helping. Formalize the advisory board process later, during customer validation.

Read more about the advisory board structure and organization on page 352.

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