The MBO Guide for Management Teams by Andy Nash

Author:Andy Nash [Неизвестный]
Language: eng
Format: epub
Publisher: Harriman House
Published: 2011-10-09T21:00:00+00:00

Board papers were extremely well presented. We had designed a pictorial pack which focused everyone on the important issues. The use of graphs also demystified the dreaded banking covenants and cash projections which were critical to success.

Debate was encouraged by the chairman and, while robust at times, never descended to the personal.

Separate strategy boards were badged and well prepared for.

Meetings rarely lasted more than three hours.

Strategy

Our strategy was simple and met the elevator test.

The organisation of Roman legions into cohorts taught us that 500 people is the optimum size for any organisation involved in a human endeavour , and so it proved at Taunton Cider. Regular strategy and results briefings were organised, where the board would brief 500 employees at a time in sessions staggered throughout a day at the village hall (Taunton Cider was based at Norton Fitzwarren, a village just to the west of Taunton). These were as well received as any I can remember in my career.

Running a business is 20% strategy and 80% implementation. Taunton Cider’s management were very strong on implementation.

Performance

Bull points

Our innovative marketing strategies succeeded in making consumers reappraise cider and consequently delivered strong and consistent growth.

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