The Hour A Day Entrepreneur: Escape the Rat Race and Achieve Entrepreneurial Freedom With Only One Focused Hour A Day by Henry Evans

Author:Henry Evans
Language: eng
Format: mobi, epub
Publisher: Advantage Media Group
Published: 2012-01-01T14:00:00+00:00

TUNING IN TO GREAT ADVICE

There’s a great CD I listened to several years ago that was all about taking fast action and getting things done. The person being interviewed had several successful businesses already moving and told a story of being out of town at a seminar.

While on this trip, he had one very important goal that he was looking to achieve. He was delivering real estate seminars, and his current radio advertisements had started falling off their response rates. Since he didn’t know what was going on, he went to this event looking for a specific answer.

Because he went to the event with a specific goal, he found a great idea on how to tweak his radio advertisements that had fallen off with their response rates. His ultimate goal was to change his radio ads so he could generate more leads.

Now, what would the vast majority of people do after given this information on exactly what to do?

1. They would then proceed to finish the rest of their trip (four days).

2. Upon getting home, they would go through their email, run errands, read regular mail and water their plants (two days more). Then (if they were especially diligent) they would finally get around to looking at their notes from the trip and upon seeing that great idea, they would then put it on their to-do list (two days more). Just so we’re clear, we’re already 10 days post hearing the initial idea.

3. There it would sit on the to-do list until they finally got around to it. Let’s assume this is a faster breed of tortoise and this takes them only a week.

4. Now they are ready to either record a new ad or book an appointment at a studio. Let’s assume this is more of a perfectionist tortoise who wants to book studio time.

5. Because the studio is a busy place, it takes seven days before they get into the studio with their preferred sound engineer.

6. Once there, they record the new ad and then send it for editing.

7. The editor usually takes a week or two, so now they wait for him. Of course, they want it to be perfect, so they go through a few revisions with the editor and this ends up taking even longer. Let’s conservatively say 10 days.

8. Finally, the ad is sent to the station to be played and they work it in the next day.

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