The Entrepreneur Equation by Carol Roth

Author:Carol Roth
Language: eng
Format: epub
Publisher: BenBella Books, Inc.
Published: 2011-01-31T16:00:00+00:00

You May “Want It Now,” but You Don’t Get to Have It Now

If you have delusions that your business is going to take off on day one and that you are going to soar to success, you are in for a heck of a surprise. If you require immediate gratification or consistent recognition for your achievements, you are going to have a hissy fit when your business doesn’t provide that. It is going to be a long and bumpy road, so don’t delude yourself into thinking anything different.

The other problem with immediate gratification is that you need to move on to get your next gratification fix. For a business to build real value takes a long-term commitment. Not just a commitment to getting things humming but a commitment to keep things going day in and day out, where a lot of the days there may not be that tangible gratification you seek. In fact, you may not realize value for decades. Do you have what it takes to commit not just for now, not just five years from now, but for decades? Imagine yourself ten years in the future. Do you see yourself working in this business? If not, then don’t put yourself on a path to do just that.

PERSONAL BRAINSTORM

TARGET FOCUS—PERSONALITY

The Patience Factor

Ask yourself the following questions:1. How long can I dedicate to building a business?

2. Can I commit one-and-a-half to two years to assess whether the business will work?

3. What will I do if I do not make any profits in the first six months? What about the first year? What about for two years?

4. Can I see myself running this business in five years? Ten years?

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.