Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya

Author:Ash Maurya [Ash Maurya]
Language: eng
Format: epub, pdf
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781449311124
Publisher: O'Reilly Media
Published: 2012-02-23T16:00:00+00:00

Avoid Premature Optimization: Posterous (Blogging Platform)

In terms of keeping critical steps separate, an extreme example that comes to mind is the landing page on the Posterous website when it first launched. Rather than asking you to sign up for an account, they asked you to email them a message with the contents of your first post (see Figure 9-4). While this was a novel idea, they were essentially asking you to “abandon” their landing page to send an email, which treated an activated user the same way as an uninterested visitor. This flow, while highly optimized, offered little opportunity for learning when things went wrong.

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