Rethinking Money by Bernard Lietaer

Author:Bernard Lietaer [Lietaer, Bernard]
Language: eng
Format: epub
ISBN: 9781609942960
Publisher: Berrett-Koehler Publishers
Published: 2013-02-15T05:00:00+00:00

A PROPOSAL FOR A GLOBAL TRADE REFERENCE CURRENCY

A new nonnational currency has been designed both to provide a safety net to support the conventional monetary system and to mobilize global corporations toward a sustainable future. Such goals are most effectively accomplished not by regulation and legislative imperatives or moral prodding, but rather by providing a strong financial incentive in the right direction. A supranational cooperative currency would provide such an incentive.

Many precedents demonstrate that whenever attempts at regulation or moral persuasion run up against financial interests, the latter tends to win. The war against drugs is but one example. The Terra provides a solution that doesn’t pit financial interests against human concerns—in other words, it is a real-world solution.

The Terra Trade Reference Currency (TRC) as it is known, is a cooperative currency proposal specifically designed to address three systemic economic issues: alleviating the critical problem of monetary instability, curtailing the booms and busts of the business cycle, and making long-term sustainability possible.

Given the financial upheaval we currently face and what all is at stake, this is a timely and exciting proposal.

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