Oversubscribed: How to Get People Lining up to do Business with You by Daniel Priestley

Author:Daniel Priestley
Language: eng
Format: mobi, epub
ISBN: 9780857086174
Publisher: Wiley
Published: 2015-04-05T14:00:00+00:00

Now you're looking at your business through different eyes. What's your current capacity to create a delighted client?

I've done this activity with some people and their answer is zero. They currently do not have the capacity to leave anyone feeling delighted. The goal for their business is to get the capacity to make one person feel great about doing business with them.

Don't feel discouraged if you're in that camp. In fact, you should get excited, because your mission is clear: uplift one person as a result of doing business with you. On the flip side, I've worked with large companies that already have thousands of clients who have to get honest about the number of people who are satisfied versus delighted. A large company's job isn't just to sell more stuff. It's to leave more people delighted. So, a big company might need to start with a number like 10,000 and work to increase that number to 12,000 over a year.

Remember, knowing your capacity is about knowing how many people you can delight.

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