Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online

Author:Matthew Paulson [Paulson, Matthew]
Language: eng
Format: epub
Publisher: American Consumer News, LLC
Published: 2016-12-18T08:00:00+00:00

Guest Posting

Writing guest posts for other people’s blogs is another effective way to leverage other people’s audiences. Just like a podcast tour, you have the direct opportunity to promote your brand to someone else’s audience. Writing guest posts for others is a far more scalable strategy than booking podcast interviews, as there are far more blogs and websites than podcasts in most niches.

Any guest post that you write will typically contain one or more links back to your website, which will allow their readers to click back to your website. The back links inside your guest posts may also help improve your search rankings, since one of the primary factors that Google uses to rank websites is whether or not other high quality websites link to them.

When making a list of websites that you might want to pitch a guest post on, be selective and only focus on websites that have some authority and an established audience in your niche. While it’s easier to get featured on smaller no-name blogs, it’s usually not worth the effort. You would be better served posting the article on your own website than having it featured on a small website that very few people read. Focus on websites that have an audience at least as big as yours.

Also, make sure that the websites you plan on pitching actually feature guest posts somewhat regularly. By focusing only on larger websites that feature guest posts, you will reduce the amount of effort you have to put in to get results.

Guest posting can be an incredibly effective marketing tool, but many people pitch guest posts very ineffectively. Some marketers will use a spray and pray strategy, sending large numbers of impersonal guest post outreach emails to people that they don’t know, hoping that someone will respond. They use automated outreach tools to send out hundreds of inquiries at a time. This method is a great way to annoy other website owners at scale, but it probably won’t get you very many guest posts.

Effective guest posting is based on relationships. If there’s a website that you would like to submit a guest post to, take the time to get know the person running the website. Leave comments on their articles. Follow them on Facebook and Twitter. Sign up for their email list. Engage them on social media.

Find a way to provide them value before you ask for value from them. If they post about a problem or need that they have on social media or their website, find a way to solve their problem for them.

By building a relationship with people you plan on pitching and providing them value, you are more likely to get a positive response from them. After you have been engaging with the person you want to pitch for several weeks, make your request using a carefully-worded email. Focus on the value and the content that you can provide to their audience in your message, and not what they can do for you in your email.

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