Making Agents Wealthy by Karen Coffey

Author:Karen Coffey [Karen Coffey]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2021-04-14T16:00:00+00:00

Lead Conversion for Sellers

Let’s assume that you talked with a seller, or perhaps you spoke with a For Sale by Owner or expired-listing homeowner, and they said, “Yes, we will eventually list with a real estate agent.”

That’s when you say, “Great! Let me send you some information on how I get homes sold, not just listed!”

Tell the homeowners you will send your pre-listing packet in the mail, and that you will follow up with a phone call after they’ve had a chance to read through it.

The key components of a successful pre-listing packet are:

Stats on the average number of days on market for the industry, and your personal stats

Stats on the average list-to-sale price for your market, and your personal stats

Details on how much time and money that saves them

A phenomenal success story that speaks to the specific results you give

Your Signature System Steps

Your bio

A professional photo of you

A no-risk guarantee at the end

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