Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath & Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath & Chip Heath

Author:Dan Heath & Chip Heath [Heath, Dan & Heath, Chip]
Language: eng
Format: epub, mobi
Tags: Business & Economics, General, Psychology, Self-Help
ISBN: 9781588365965
Publisher: Random House Digital, Inc.
Published: 2007-01-02T08:58:49+00:00


CLINIC

Our Intuition Is Flawed,

but Who Wants to Believe That?

THE SITUATION: People often trust their intuition, but our intuition is flawed by identifiable biases. Still, most people feel pretty good about their intuition, and it’s hard to convince them otherwise. This is the uphill battle faced by psychologists who study decision-making. Pretend that you’re the editor of an introductory psychology textbook, and you’re looking at two competing ways of explaining the concept of “availability bias.”

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