How They Started by David Lester

Author:David Lester
Language: eng
Format: epub, mobi
ISBN: 9781780591216
Publisher: Crimson Publishing
Published: 2012-04-29T16:00:00+00:00

The company was doing 10 times its projected business plan three months after opening.

Business was booming, and Steve soon added a second Denver unit in 1995. At this point, Steve was still thinking of Chipotle as a funding machine for his highbrow restaurant.

The third unit opened that same year, funded by a bank loan backed by the US Small Business Administration. Five more Denver restaurants followed in 1996, growing the chain to eight units.

Chipotle quickly became a trendsetter in a national shift by many American diners toward better-quality fast food. This restaurant format came to be known as “fast-casual,” signifying a fast-food method of serving, but food quality more on the order of a casual, family sit-down restaurant.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.